Case Studies

The work, the challenges and the numbers behind it

Six engagements across the industries we specialize in, each broken down by challenge, solution and measurable outcome.

HealthcareSEO Services9 months

Meridian Hospitals Group

A multi-specialty hospital chain struggling with low organic visibility for high-value specialty searches partnered with VSWOT to rebuild its SEO foundation and content strategy.

The Challenge

Meridian had strong brand recognition offline but ranked beyond page two for almost every specialty and symptom-related search term, losing patient enquiries to smaller, better-optimized competitors.

Our Solution

We ran a full technical and content audit, rebuilt the site's information architecture around specialty and symptom-led search intent, and launched a structured content and digital PR program targeting medically reviewed, answer-first content.

+184%

Organic appointment bookings

2,300+

Page 1 keyword rankings

+212%

Organic traffic growth

ManufacturingGoogle Ads Management6 months

Bluepeak Industrial Supplies

A B2B industrial parts supplier needed a more efficient way to generate qualified RFQs after years of inconsistent, poorly tracked ad spend across two prior agencies.

The Challenge

Conversion tracking was misconfigured, attributing form fills that weren't genuine RFQs, which meant every prior optimization decision had been made on flawed data.

Our Solution

We rebuilt conversion tracking with proper RFQ-qualification logic, restructured campaigns around buyer-intent keyword clusters, and introduced weekly search term mining to eliminate wasted spend.

3.4x

Qualified RFQ volume

-46%

Cost per qualified lead

₹9.2L

Wasted ad spend eliminated

EducationGoogle Ads & Local SEO1 admission cycle

Crestwood International School

An international school needed to fill a new academic year's admission seats faster and at a lower cost than the previous cycle's agency-run campaigns.

The Challenge

Prior campaigns spent heavily in the first month of the admission window, leaving the budget exhausted before the final, highest-intent decision window for parents.

Our Solution

We restructured budget pacing around the actual admissions decision timeline, layered in Local SEO and Google Business Profile optimization for nearby parent searches, and introduced retargeting for parents who had visited the enquiry page without converting.

-41%

Cost per admission enquiry

+118%

Total qualified enquiries

100%

Seats filled before deadline

Real EstateLocal SEO Services8 months

Skyline Realty Developers

A real estate developer with multiple ongoing project launches needed each project to rank independently in local map pack results without cannibalizing other listings.

The Challenge

Each new project launch competed for visibility against the developer's own older project pages, splitting authority and confusing both search engines and prospective buyers.

Our Solution

We built a dedicated, schema-rich location and project page structure for every active development, paired with individual Google Business Profiles and a structured review generation program for each site office.

+92%

Site visit requests from Maps

+183%

Map pack visibility (avg.)

-37%

Cost per site visit

Local BusinessLocal SEO Services12 months

The Spice Trail Restaurant Group

A five-location restaurant group needed consistent Google Business Profile management and review growth across every branch after years of inconsistent, self-managed listings.

The Challenge

Inconsistent NAP data across directories and stale, mismanaged Google profiles meant several branches weren't appearing in local pack results at all for core dinner-time searches.

Our Solution

We audited and corrected citations across 40+ directories, rebuilt every Google Business Profile to current guidelines, and implemented an automated, branch-specific review request workflow.

+76%

Walk-ins attributed to Google

4.8/5

Average review rating (group)

1,400+

New reviews generated

Financial ServicesGEO/AEO Optimization5 months

Northbridge FinServe

A financial services brand wanted to be cited as a trusted source as more of its prospective customers began researching financial decisions through AI chat tools instead of traditional search.

The Challenge

Competitors with weaker traditional SEO were being cited more often in AI Overviews and ChatGPT responses, because their content was structured in a directly answerable, well-corroborated format.

Our Solution

We restructured priority content into an answer-first format, strengthened entity and schema signals, and ran a targeted citation-building program across finance publications and comparison platforms.

+168%

AI search citation increase

Answer-ready pages published

240+

Branded AI mentions tracked monthly

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