Every rupee of ad spend tracked back to a lead, not just a click
We build, manage and continuously optimize Google Ads campaigns across Search, Performance Max, Display and Shopping, with conversion tracking set up correctly from day one.
By The Numbers
Most underperforming Google Ads accounts share the same root causes: conversion tracking that isn't measuring the right actions, broad keyword targeting wasting budget on irrelevant clicks, and campaigns left unattended after the initial setup.
VSWOT's Google Ads management starts with a conversion tracking audit, because no optimization decision is reliable if the data feeding it is wrong. From there, we structure campaigns around buyer intent, then run weekly optimization cycles instead of a set-and-forget approach.
What this service actually delivers
Conversion tracking done right
We implement and validate conversion tracking, including call tracking and offline conversion imports, so every optimization decision is based on real data.
Intent-based campaign structure
Campaigns are structured by search intent and funnel stage, ensuring budget is concentrated on the keywords and audiences most likely to convert.
Weekly, hands-on optimization
We review search terms, bids, ad copy and landing page performance weekly, not monthly, so wasted spend is caught and corrected fast.
Landing pages built to convert
Where needed, we design or optimize dedicated landing pages aligned to each campaign's message, since ad quality alone can't fix a weak landing experience.
How we run Google Ads, step by step
- 01
Account & conversion audit
We audit your existing account structure, conversion tracking and historical performance, or build a fresh account if you're starting new.
- 02
Campaign strategy & build
Campaigns, ad groups, keywords and audiences are structured around buyer intent, with budgets allocated to your highest-priority goals.
- 03
Launch & creative testing
We launch with multiple ad variations and continuously test copy, extensions and creative to identify what drives the lowest cost per conversion.
- 04
Weekly optimization cycles
Search terms, bids and budgets are reviewed weekly, with underperforming elements paused and winning elements scaled.
- 05
Transparent performance reporting
You receive a clear monthly report tying ad spend directly to leads, cost per lead and return on ad spend.
Deliverables included with this engagement
- Conversion tracking & call tracking setup
- Campaign structure & keyword strategy
- Ad copy & creative testing
- Landing page optimization
- Weekly bid & budget optimization
- Monthly ROAS & cost-per-lead reporting
Common questions about Google Ads
It depends on your industry's cost per click, but most clients see workable data within 30–45 days at a budget that allows for at least 15–20 conversions per month, which we'll estimate during onboarding.
Primarily through tighter keyword and audience targeting, stronger ad relevance, continuous search term mining to eliminate wasted spend, and landing page improvements that lift conversion rate.
Yes, we manage Search, Performance Max, Display, Shopping and YouTube campaigns, choosing the mix based on your goals, budget and where your customers actually convert.
Yes, the account remains fully owned by you. We work as a manager on your account, and you retain complete access and ownership at all times.
Often paired with Google Ads
SEO
We combine keyword intelligence, technical fixes, content and authority building into one roadmap, then report the only numbers that matter: rankings, organic traffic and revenue.
Local SEO
From Google Business Profile optimization to citation building and review generation, we get local businesses ranking in the map pack for the searches that drive walk-ins and calls.
Social Media
We plan, create and run social media programs across Instagram, Facebook, LinkedIn and YouTube, balancing organic content that builds trust with paid social that drives leads.
Web Development
We design and develop mobile-first, SEO-ready websites and landing pages on modern frameworks, so your site is fast on day one instead of needing a speed fix six months later.
Get a free Google Ads audit, no strings attached
We'll review your current setup and send back specific, prioritized recommendations within one business day.